Who Am_I?
Coaching
A Client & Community Centered Approach
Get in Touch
At Who Am_I? Coaching, growth begins with a simple but important question: Who am I?
The practice is led by Ami Horowitz, former owner and counseling practitioner at West Lake Counseling. With years of experience supporting individuals through personal challenges and growth, Ami brings both professional insight and a deeply human approach to the work — helping clients navigate anxiety, relationship struggles, identity questions, and the everyday pressures that can make life feel overwhelming.
We take a client- and community-centered approach to coaching, recognizing that no one grows in isolation. Your goals, your experiences, and your values are at the heart of the process. Whether you are navigating a major life transition or simply trying to feel more grounded day to day, this is a place where you can show up as you are — and be met with respect and care.
Who Am_I? Coaching is proudly queer-friendly and inclusive. We welcome people of all identities and backgrounds, and we are committed to creating an environment where diversity is not just accepted, but valued. At the same time, this is not a space limited to any one community — anyone seeking thoughtful, supportive coaching is welcome here.
Before committing to a new coaching relationship, it helps to connect first. We offer a 30-minute intro consultation so you can get a sense of the space, the approach, and whether it feels right for you.
For clients who want to book on their own schedule, we offer individual sessions in two formats to meet different needs.
In-person — A 50-minute sit-down in our office. $45
Online — A 50-minute session from the comfort of your home, or from wherever you are in the world. $35
Coaching is often a longer-term process, and we want it to be accessible. When you book five sessions together, you receive a 10% discount — because sustained growth shouldn't have to break the bank.
Everything shared within a coaching session remains strictly confidential. What you bring into this space stays in this space. Who Am_I? Coaching does not share, sell, or disclose any personal information or session content to third parties under any circumstances.
Any personal information you provide when reaching out — your name, email address, WhatsApp number, or the content of your message — is used solely to respond to your inquiry and to support your coaching journey. It is never used for marketing purposes, shared with outside organizations, or stored beyond what is necessary.
Our commitment to privacy is not just a policy — it is a reflection of the respect and trust that form the foundation of this work. You should feel safe sharing openly, knowing that what you say here will not follow you outside of it.
If you have any questions about how your information is handled, please don't hesitate to reach out directly.
Fill out the form below and Ami will be in touch. Whether you have a question, want to book a consultation, or just want to say hello — all messages are welcome.